Progression recently designed WaterAid’s 2010/11 Annual Report. They wanted to separate the financial elements of the report and focus purely on creating a brochure-style document that was engaging and made people pick it up. The hexagon graphical device was created to hold imagery, text and to give the pages a sense of depth and structure. The document was also re-sized and tweaked for WaterAid America.
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Amongst various other work we have been doing for WaterAid at Glastonbury this year, (more here) we have collaborated on their celebrity tattoo designs. Lauren Laverne, Eliza Doolittle and Emmy The Great were each asked to design a tattoo for the event for people to wear – thereby raising awareness for the WaterAid cause. Progression then developed the artwork into feasible tattoos and once approved, printed and delivered them to WaterAid. To promote the tattoos at the festival, we also produced the posters below with the celebrities modelling their handy-work!
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Progression has started the creative work on Prime Professions’ 2011 marketing campaign. A mixture of illustration and photography brings to life the inner thoughts (and fears!) of professional people looking for indemnity insurance cover.
A series of posters, 48 & 96 sheet billboards and bus side advertising is backed up by an online campaign.
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WaterAid are again joining forces with Greenpeace and Oxfam to maximise their presence at Glastonbury 2011. Progression were approached to design an abstract piece of poster art to visualise the message of ‘working together’. We’ve also been working with WaterAid on their Glastonbury tattoo designs – there are three to choose from this year ad all have been designed by a famous celebrity – we can’t tell you who yet!
To find out more and to offer your support, go to WaterAid’s website
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